Crispin Porter Bogusky


b. 1986, HK.




Who we are?

We are dreamers and doers. We exist to humanize modern brands. We know what it takes to fall in love – and to make people form real connections, loyalty and love for a brand. And we love making meaningful connections that last beyond the media budget.


What we believe in?

We believe that brands are just like people. There are people you like and people you love. A deeper, long lasting relationship requires trust, common language and understanding, and a bit of time. You can’t force people to like you. You can only earn their respect and trust through your beliefs and actions.


What we do?

We create living brands with real human emotions. We form bonds, impact culture and turn consumers into ambassadors. This is why our work often lives beyond the traditional media boundaries. As brand creators, we work with everything from storytelling, storydoing, storysharing to product & service design.


How we do it?

Creating a brand goes way beyond smashing advertising and promising offers. Brands need to act, be relevant, thoughtful, helpful, solve problems and a myriad of other things that make people fall in love with them. This is why we as brand creators work with everything from communication to storydoing, design and product & service innovation.


Who we work with?

We work with brands we find inspiring. Ambitious brands that dare to be thought leaders in their industry. Honest and genuine brands with a clear purpose and the courage to walk the talk. Sometimes we are even fortunate enough to work with brands to solve problems that help our world.




Humanize brands and keep them on the edge



  • Business Strategy

  • Brand Purpose

  • Brand Positioning

  • Brand Architecture

  • Customer Insight

  • Customer Journey Mapping

  • Trends

  • Future Scenarios


  • Brand Creation

  • Storydoing

  • Product Development

  • Communication

  • Integrated Campaigns

  • Packaging Design

  • Design

  • Visual Identity


  • Content

  • Video / Movie

  • Prototypes

  • Digital

  • Full-stack Development