CP+B Copenhagen
Mani_IKEATutorial_5 copy.jpg

IKEA | Craft Tutorials by Indian Artisans

Advertising, PR, Social Media

First of all, please press the CC button when you watch these videos to add English subs.

On the occasion of International Women's Day 2018 IKEA launched their INNEHÅLLSRIK collection which is created by Indian female artisans. To promote the collection and IKEA's social entrepreneurs programme, we wanted to celebrate the handmade by creating a series of craft tutorials. And who better at teaching crafts than the talented artisans behind the collection?