CP+B Copenhagen

Beer Beauty | Carlsberg

Innovation, Packaging, PR

The main ingredients in Carlsberg’s beer – barley, hops and yeast contain vitamin b and silicium, which have beautifying properties for hair and skin. Beer Beauty tells the story of Carlsberg's quality ingredients in a new and surprising way. At CP+B Copenhagen, we are global activation lead agency to Carlsberg.

/  Gold & Silver winner at Cannes Lions Eurobest Festival 2015  /

Beer'd Beauty

Beer'd Beauty

This series was launched for Movember and hails the Carlsberg-founders impressive beards. All proceeds from the series went directly to the Movember Foundation.